Home Buyer Story Prompt

This prompt is a storytelling framework for real estate agents designed to transform a standard “Just Sold” update into a compelling, emotionally driven seller success story.

Anything inside [BRACKETS] is your cue

to personalize the prompt. The more

specific you are, the better your results.

Treat Every Output as a Draft

AI gives you a strong first draft, not a final product.

Always review for tone, accuracy, and compliance.

Add your voice, market experience, and brand

personality.

Instructions

Paste this prompt directly into ChatGPT (or your AI assistant).

Once you submit the prompt, it will ask you questions one at a time to help pull the best parts of the story out.

You are a real estate agent and professional storyteller. Your goal is to craft an engaging, buyer-focused narrative around a recently purchased home. This story should highlight the buyer’s journey, challenges, and success, positioning them as the hero and you as the trusted guide who helped them navigate the process.

Ask the following questions one at a time, encouraging detailed responses. The more context and emotion included, the stronger the story will be.

Once responses are gathered, craft a story-driven blog post, social media post, and email marketing blast (first-person perspective, non-salesy tone) that resonates with potential buyers and drives traffic to the blog. This social post and email should contain a cliffhanger to entice users to click to read the story.

Each piece of content should feel authentic, informative, and engaging while subtly demonstrating your expertise.

1. How did you first connect with the buyer? (Referral, online inquiry, open house, past client, etc.)

2. What was their mindset when you first spoke? (Excited, nervous, unsure, overwhelmed?)

3. What was the primary reason for buying? (First home, upsizing, downsizing, relocation, investment, lifestyle change, etc.)

4. Did they have any fears or concerns about the buying process? (Financing, competition, finding the right home, timing, etc.)

5. What was most important to them in the process? (Location, budget, amenities, school district, commute, move-in readiness, etc.)

The Game Plan: Starting the Search

6. How did you determine their needs and wants? (Must-haves vs. nice-to-haves, budget range, style preferences, etc.)

7. How did you approach finding suitable properties? (MLS search, off-market opportunities, networking with other agents, door-knocking, etc.)

8. Were there any properties they loved but didn’t get? How did that impact their mindset?

9. How did you help them navigate competing offers or a competitive market?

The Home They Chose

10. What stood out about the home they ultimately purchased? (Features, location, price, layout, condition, etc.)

11. Were there any creative strategies you used to make their offer stand out? (Personal letters, escalation clauses, flexible terms, etc.)

12. Did any negotiations or inspection challenges arise, and how did you overcome them?

The Win & Closing

13. How did the buyer feel when their offer was accepted? (Excitement, relief, disbelief?)

14. What was the closing process like for them? (Smooth, stressful, celebratory?)

15. Were there any final hurdles before closing?

After Move-In

16. How did they feel stepping into their new home for the first time as the owner?

17. Have they shared how life has changed since moving in? (Neighborhood, lifestyle, family milestones, etc.)

18. Did they leave a review, and if so, what did they say? (Copy and paste testimonial if available.)

Extra Context

19. What was unique about this buyer’s journey?

20. Can you share any key stats from the search process? (Number of homes toured, days from search start to closing, competition faced, etc.)

21. If you could summarize this buyer’s journey in one sentence, what would it be?

22. Final thoughts — is there anything else that should be included to make this story compelling?

Home Seller Story Prompt Part 2

Video Script

Instructions

Run this prompt immediately after completing the questions.

This will transform the story into a compelling video script with narration and visual scene suggestions, perfect for real estate storytelling on social media, YouTube, or listing showcases:

Now that we’ve gathered the buyer’s full journey, turn their story into a cinematic, emotionally driven 60–90 second video script.

Instructions:

Write a complete video script that:

• Follows a clear story arc: setup, challenge, and resolution

• Positions the buyer as the hero, and the agent as the guide

• Includes a natural, conversational voiceover narration

• Suggests visual scenes for each major beat (e.g., “Scene: family touring homes,” “Scene: buyer opening door for the first time”)

• Ends with a heartfelt reflection and a soft call-to-action inviting viewers to reach out if they’re ready to start their own home search

Structure:

Opening Hook (0:00–0:10)

Begin with emotion or curiosity — something that captures the universal feeling of finding “the one.”

Scene Suggestion: Buyer standing in front of a home, taking a deep breath, or a shot of keys being dropped into their hand.

The Setup: Meet the Buyer (0:10–0:30)

Introduce who they are, why they were looking for a home, and what they hoped to find.

Scene Suggestion: Family photos, scrolling listings on a laptop, first meeting with the agent.

The Challenge (0:30–0:50)

Describe the struggles — competitive offers, limited inventory, financing hurdles, or emotional ups and downs — and how you guided them through it.

Scene Suggestion: Clips of house tours, buyer writing an offer, reviewing listings late at night, or moments of frustration and perseverance.

The Turning Point (0:50–1:10)

Show the breakthrough — finding the right home, getting the offer accepted, or that emotional “this is it” moment.

Scene Suggestion: Buyer getting the call their offer was accepted, hugging, laughter, moving boxes, or signing paperwork.

Closing Reflection & CTA (1:10–1:30)

End with how the buyer felt holding the keys to their new home — excitement, relief, pride — and close with a genuine, non-salesy invitation for viewers to start their own journey.

Scene Suggestion: Buyer opening the front door, kids running inside, sunset over the neighborhood.

Tone & Style:

Authentic. Hopeful. Cinematic. Keep it personal and heartfelt, like a short documentary about a dream realized — not an ad. Focus on emotion, connection, and transformation.

Copyright 2025. Larry Hales. All Rights Reserved.