This is where you define how ChatGPT should behave when working with you. It's like setting up your assistant with everything they need to know

about your business, your voice, and your audience—so you don't have to repeat yourself in every conversation.

ChatGPT’s memory lets it remember what you share across chats so it can respond more personally, keep context, and build on past work.

This playbook shows you how to create your own CustomGPTs step-by-step — no coding required. You’ll get clear instructions, ready-to-use blueprints designed to help real estate pros automate tasks, personalize workflows, and turn AI into a daily advantage.

Copyright 2025. Larry Hales. All Rights Reserved.